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Brush tips don t have to be restricted to random shapes and textures; you can use an image or a portion of an image and create a brush shape based on the grayscale information Brushes cannot be created in color, however An example of a useful brush shape is the maple leaves preset tip that ships with Photoshop and appears on the Brushes palette, as shown in Figure 3-9 These types of brushes are excellent to use with scattering and color jitter options Figure 3-10 shows this brush tip painted as a scatter brush

Explore Browse online media options, including Nickelodeon, MTV, Vongo,

Creating Your Own Brush Tip Brushes are not limited to basic shapes You can select portions of images and turn them into custom brushes, too This can open up a whole new world of creative options 1 Open an image 2 Using a Marquee tool, select a portion of an image that you want to use as a brush tip, as shown in Figure 3-11 3 Choose Edit | Define Brush Preset The Brush Name dialog box will open 4 Type in a name for your brush The brush is now ready for use 5 Open the image you want to work on, or create a new image file 6 Choose the Brush tool 7 Scroll through the brushes in the options bar until you find the new brush you just created 8 Choose a size, as shown in Figure 3-12 9 Choose the foreground color 10 Begin to draw, as shown in Figure 3-13, either by

Select Tasks By default, Shutdown is selected Click the left arrow to move to Settings, the subcategory farthest to the left of the options Using the arrow keys to move from left to right in the subcategories, you ll have access to the following, which will be further detailed in various chapters throughout this book:

By now you ve seen some pretty impressive numbers Lots of people view successful videos, but the question remains, does a high number of views translate into more revenue for companies The scientific answer is, sometimes Executives at Brocade Software were able to quantify the number of solid sales leads they turned up through their series of online videos Other companies have been able to do the same For example, Ogilvy & Mather, an international advertising firm, created the now famous Dove Evolution video In less than two minutes the video shows, in timelapsed fashion, all the work that goes into getting a premakeup model ready for a billboard photo shoot More than eight million people have watched the video so far It was a great branding tool for the company, said James Dutton of Ogilvy & Mather James told us that the video resulted in $25 million in media value for a free upload Ironically, the Dove Evolution parody, in which a handsome young man turns into a middle-aged slob, has also garnered 15 million views! As we ll discuss in 4, mimicry, if done right, works quite well on YouTube But, obviously, not every video campaign will achieve this type of success, and having an international advertising agency help isn t a bad thing either Still, you don t have to go to the big guys to find success We ll look at a few different examples, from people

The Eraser tool functions like the Brush tool, except instead of drawing, you use the Eraser tool for erasing If you are working on a flattened image, the Eraser tool will erase to the current background color If you are working on a layer, the tool will erase to transparent The Eraser tool works in three different modes, as illustrated by Figure 3-14:

Settings Access to change Media Center wide settings, including settings for TV,

Now we need to save our animation so that it can be used on a web page Before you save an animation, make sure you optimize the file size, as we did earlier in this chapter under Optimizing

Sync Click to sync a portable media device, such as a Zune (Connect the device first) Add Extender Work through the Media Center Extender Setup Wizard to connect an

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GIF is the traditional web format for animations Animated GIFs will work on any web page and in any web browser without the need for any plug-ins GIFs work the best for raster graphics 1 In ImageReady, choose File | Save Optimized In Photoshop, choose File | Save For Web